Big Read: How Sidney Crosby built hockey's most lucrative brand
adidas Hockey on Twitter: "Train with determination, raise The Cup with satisfaction. Sidney Crosby proves that champions are created in the offseason. #teamadidas 🏒 https://t.co/pCazwmiKoX" / Twitter
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adidas Hockey on Twitter: "The wait is over. Sidney Crosby makes his return to the ice tonight, beginning his journey to repeat as @NHL Champion and MVP. #teamadidas https://t.co/klCxDAg6q7" / Twitter
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adidas Hockey on Twitter: "Ordinary becomes extraordinary through practice. Sidney Crosby is on his way back. The rest of the league has been warned. #teamadidas https://t.co/ILqpVXnj59" / Twitter
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